Howard Schultz + Norman Lear

Season 3, Episode 4

In this episode, two men who changed the face of America — entertainment producer Norman Lear and Starbucks Chairman Howard Schultz — discuss creative entrepreneurship. In his home, Lear shows his original copy of the Declaration of Independence, while in Seattle, the pair visits the first Starbucks store. 

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Season 3, Episode 4

Howard Schultz + Norman Lear Introduction

Time Capsule

Norman Lear offers Howard Schultz a tour of his favorite room and the many years of history stored within!

Sacred Document

Norman Lear allows Howard Schultz a look at his cherished original print of the Declaration of Independence.

Legendary Entrepreneur

Norman Lear describes what makes Howard Schultz so successful.

What is an Iconoclast?

Howard Schultz explains what it means to be an Iconoclast.

What is an Iconoclast?

Norman Lear explains what it means to be an Iconoclast.

Howard Schultz

Entrepreneur

Howard Schultz joined Starbucks Coffee Company as director of operations and marketing in 1982, when the Company had only four stores. In August 1987, Schultz purchased Starbucks Coffee Company. Schultz is chairman of the board. Widely known as the architect of the Company's brand image, Schultz continues to provide strategic direction, serves as the vision and voice of the Starbucks brand and identifies new business alliances and development initiatives. READ MORE ▶

Norman Lear

Producer

Norman Lear has enjoyed a long career in television and film, and as a political and social activist and philanthropist. Known as the creator of Archie Bunker and "All in the Family," Lear's television credits include "Sanford & Son"; "Maude"; "Good Times"; "The Jeffersons"; "Mary Hartman, Mary Hartman"; "Fernwood 2Nite" and the dramatic series "Palmerstown U.S.A." His motion picture credits include COLD TURKEY, DIVORCE AMERICAN STYLE, FRIED GREEN TOMATOES, STAND BY ME, and THE PRINCESS BRIDE. In 1982, he produced the two-hour special "I Love Liberty" for ABC. READ MORE ▶

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La Poire Onctueuse

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No matter where you come from, who you are, what your last name is, whether you have money or don’t…don’t let anyone tell you that your dreams can’t come true.

Howard Schultz

Iconoclast, I suppose, means somebody who stands out for doing what they care to do, being their own person…

Norman Lear

I don’t know how to explain what motivated me to do what I did except to say I couldn’t have done anything else.

Norman Lear

More From Iconoclasts Season 3

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