Howard Schultz + Norman Lear

Season 3, Episode 4

In this episode, two men who changed the face of America — entertainment producer Norman Lear and Starbucks Chairman Howard Schultz — discuss creative entrepreneurship. In his home, Lear shows his original copy of the Declaration of Independence, while in Seattle, the pair visits the first Starbucks store. 

Our materials are intended only for individuals of legal drinking age in your country of residence. Please do not forward to anyone under the legal drinking age.

Season 3, Episode 4

Howard Schultz + Norman Lear Introduction

Time Capsule

Norman Lear offers Howard Schultz a tour of his favorite room and the many years of history stored within!

Sacred Document

Norman Lear allows Howard Schultz a look at his cherished original print of the Declaration of Independence.

Legendary Entrepreneur

Norman Lear describes what makes Howard Schultz so successful.

What is an Iconoclast?_x000D_

Howard Schultz explains what it means to be an Iconoclast.

What is an Iconoclast?_x000D_

Norman Lear explains what it means to be an Iconoclast._x000D_

Howard Schultz


Howard Schultz joined Starbucks Coffee Company as director of operations and marketing in 1982, when the Company had only four stores. In August 1987, Schultz purchased Starbucks Coffee Company. Schultz is chairman of the board. Widely known as the architect of the Company's brand image, Schultz continues to provide strategic direction, serves as the vision and voice of the Starbucks brand and identifies new business alliances and development initiatives. READ MORE 

Norman Lear


Norman Lear has enjoyed a long career in television and film, and as a political and social activist and philanthropist. Known as the creator of Archie Bunker and "All in the Family," Lear's television credits include "Sanford & Son"; "Maude"; "Good Times"; "The Jeffersons"; "Mary Hartman, Mary Hartman"; "Fernwood 2Nite" and the dramatic series "Palmerstown U.S.A." His motion picture credits include COLD TURKEY, DIVORCE AMERICAN STYLE, FRIED GREEN TOMATOES, STAND BY ME, and THE PRINCESS BRIDE. In 1982, he produced the two-hour special "I Love Liberty" for ABC. READ MORE 


La Poire Onctueuse

The subtle sweetness and mellow flavor of Grey Goose® La Poire Flavored Vodka mingles effortlessly with Black Chocolate and Hazelnut Liqueur, simple syrup, cream and milk, to create this provocative, creamy concoction.

See the Recipe 

More From Iconoclasts Season 3